# 17- What is the company's user acquisition and retention strategy?

Through Ephelia’s network of 250+ companies in Italy, Streamable Finance has already started to obtain LOI from existing clients to use the platform when it’s ready for pay-on-demand services. The first product ready will be the DEX, which will incentivise partners to push their communities.

We are working with a number of influencers in the DeFispace to onboard LPs for the DEX and establish long-term partnerships with key community ambassadors.

We are studying and implementing several MVP/proof of concepts for applications/systems that use esCurrencies and exploit the enhanced capabilities of electronically streamable money to disrupt traditional financial tasks and services. These co-developed MVPs will mostly leverage our B2B agreements.

In this way, the MVPs will be developed with partners already working in that specific sector and having an already established user base. This will allow us to quickly demonstrate the benefit of the technology to the vendors and test it with real users. In case of successful testing, we will be able to move quickly into production, enlarging the user base of the esCurrencies utilised within the product ecosystem.

We are also implementing several cross-app loyalty programs to allow users to earn $STREAM in the form of cashback that they can spend within other ecosystem products, platforms and apps for discounts or other benefits. For example, Toonie users will receive cash-back in the form of $STREAM, which they can use in Streamable Invest to boost their yield on their investments.